Transform research into brand and business building solutions.

Gathering and reporting on insights work is only half the challenge. Launching it into your organization, generating buy-in, building excitement, and keeping ideas alive are equally important. We help you take research a step further, with methods designed to help teams activate on your insights investment and move business forward. All of our methods are custom tailored to each clients’ needs, for maximum impact.

Our Activation Toolkit

Workshops and Ideation

Whether you’re looking to align on which research objectives to prioritize, determine the right next steps to activate on existing research, or immerse your teams in your customers’ world in order to understand them better, our custom workshops are designed to achieve consensus and inspire forward progress. With a flexible framework designed to flex to meet your company’s culture and unique objectives and a laser focus on actionable takeaways, Hypothesis workshops produce tangible outcomes and ensure that research is put to work.

Read: Stakeholder Ideation: Bridging Insights and Action →


Get your teams singing from the same song sheet – literally. Visually stunning and expertly articulated, our custom playbooks break down your strategic direction and game plan, from foundational knowledge to core components and implications. Compelling, memorable, and clear communication will empower your team to take action quickly and cohesively.

Learn More: Insights to Action: Why You Need a Playbook →

Launch Plans

Take implementation one step further with a comprehensive launch plan complete with goals, action items, and timelines. From launching new brand architecture to executing a new product rollout, our expert strategists and marketers will consult with your team and create a custom approach that aligns with your company’s culture and broader business objectives.

Case Study: Sporting a New Brand Voice →


其次是音麦sive and engaging installations help teams and stakeholders internalize key takeaways from the research. Physical activations encourage memorable experiences and facilitate important conversations about your customers – how they think, what they want, and how your product or service fits into their lives.

Video Storytelling

People internalize insights in different ways. Some teams will respond well to charts and numbers, but others prefer to hear about consumers in their own words. We tap into professional in-house video production to humanize your customers and help socialize research findings. From sizzle reels to highly produced video clips for broad distribution, our video deliverables create memorable impact.

Video: What LGBTQ+ Gen Zers Want From Brand Pride Campaigns →

Organizational Alignment

Unifying stakeholders on a shared path forward is often the most challenging aspect of any new initiative. Our organizational alignment sessions use highly immersive and participatory techniques to socialize new strategies, inspire empathy, and help teams prioritize goals. This highly active, workshop-style session is custom curated to your business goal, empowering teams to launch new initiatives with confidence.

case studies

Refreshing a Heritage Brand

Reimagining a Retail Destination

Designing the Future of Flight

Our THinking